Friday, April 7, 2017

Saying “Yes” in PR


By: Allison Barnes, Account Assistant, Leonard & Finco Public Relations

Someone recently told me their new motto in life was to say ‘yes’ to opportunities and experiences because it will either be a great time or they will have a great story on why it didn’t work out. After I heard this, I thought about how we could say ‘yes’ more in public relations. 

Staying on top of trends is easier said than done because there are so many to keep up with. The coolest social media platforms seem to change week by week, while other trends may feel out-of-date by the time you implement them. 

Think of an area in your business you would like to improve and choose one way to try to improve it. This could be anything from refreshing your social media content, trying a new computer program or testing out an organizational system for the office. Invest the time and energy it deserves to give it a fair chance, and see how it goes. If it works out, great, but if it doesn’t then don’t sweat it! What did you learn from trying it? Can an aspect of the implementation be changed for a better result? 

The same can be said for pitching a story to the media. If a reporter is interested and wants to do the story, you’ve reached your goal. On the other hand, if the reporter doesn’t like the pitch, they may tell you why it doesn’t work for them. This is valuable feedback to learn because it may inspire a different story to pitch, a new approach to the pitch or the reporter could reach out to you in the future on the topic.

Saying “yes” can lead to a lot of wonderful opportunities, lessons or success for your company. So, what will you say yes too?
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