Wednesday, July 8, 2020

Getting Creative with Social Media

By Cole Buergi, Leonard & Finco Public Relations

Wednesday, July 1, 2020

Wednesday, June 24, 2020

Video Conference Etiquette

By Cole Buergi, Leonard & Finco Public Relations 



Wednesday, June 17, 2020

Friday, May 8, 2020

Communicating through isolation fatigue

Isolation Fatigue

By Susan Finco, Leonard & Finco Public Relations


Now that we are into the second month of stay at home directives…you are starting to hear about isolation fatigue. It is very real. And it also applies to communication.

You need to remain focused on good communication, with your employees, clients, vendors and community. Whether your business is open, working remotely, temporarily closed or closed indefinitely, you must remember that as a leader of your business, people want to hear from you.

But you cannot keep using what have now become – in less than a month – tired, old phrases. It is easy to identify those phrases because they’re the ones that immediately came to mind when I said “tired, old phrases.” Do these sound familiar?

“We’re in this together.”
“In these challenging times.”
“In these unprecedented times.”
“The new normal.”

Instead of relying on clich├ęs or sharing information your audience has heard over and over, focus on what is happening right now with your business – and what you’re doing to keep people safe.

Let them know you understand this is stressful. Share what resources you have or know about if they are feeling overwhelmed. If you are working on reopening plans, share what you know or are thinking at this point. Ask for feedback; find out what will make your team and customers feel comfortable when you do reopen.

Above all, communicate regularly. It doesn’t have to be lengthy and it doesn’t have to be daily, but it does have to be consistent. It’s OK if you don’t have all the answers, feel free to say that.

People know things can change day to day, but they want to know you are thinking about them and how to move forward.

Wednesday, April 29, 2020

Monday, April 20, 2020

It's all about community

By Scott Stein, Leonard & Finco Public Relations



Keys to Successful Communication During COVID-19

By Susan Finco, Leonard & Finco Public Relations




Tips for Working from Home

By Allison Barnes, Leonard & Finco Public Relations



What is an Instagram Story

By Katie Flanigan, Leonard & Finco Public Relations


Friday, March 13, 2020

Wednesday, March 11, 2020

Wednesday, March 4, 2020

Do you have a professional photo?

By Susan Finco, Leonard & Finco Public Relations


Wednesday, February 26, 2020

Thursday, February 20, 2020

Email is NOT Dead!

By Katie Flanigan, Leonard & Finco Public Relations



Thursday, February 6, 2020

The Art of Giveaways

By Katie Flanigan, Leonard & Finco Public Relations


Wednesday, January 29, 2020

Data Driven Dynamics

By Andrea Jorgensen, Leonard & Finco Public Relations



Wednesday, January 22, 2020

Dealing with Negative Reviews

By Nicole Virant, Leonard & Finco Public Relations



Wednesday, January 15, 2020

Want success; drop the sales speak

By Cole Buergi, Leonard & Finco Public Relations



Tuesday, January 14, 2020

Setting a New Year's Resolution for your Business

By Andrea Jorgensen, Leonard & Finco Public Relations


2020 Social Media Trends

By Katie Flanigan, Leonard & Finco Public Relations



Holiday PR

By Susan Finco, Leonard & Finco Public Relations