By: Christina Thor, Account Assistant, Leonard & Finco Public Relations
Check the back end of your website. How do you get to know your consumers through a website? Knowing your audience is easier than ever with Google analytics or web analytics telling you who is visiting your website, at what time of the day, how long users stay on each page and what directed them to your website. This type of data collection can help you tailor your website to your target audience and see what’s working, and what’s not working.
Optimize your web content. How do you get people to find your website? Put SEO, or search-engine-optimization, keywords and phrases in your content to allow search engines like Google to easily screen and recognize those frequently searched terms. Websites land higher on search listings based on relevance to search topics and phrase matching. If you haven’t gone through some old copy on your website, now may be a good time to saturate your web content with SEO keywords or phrases.
Keep up with technology. Know what type of media engages your audience, and provide it. In addition to copy, be sure to include videos, photos, social media links, QR codes and any other multimedia feature on your website. This takes away the flatness of your website and allows more engagement on all the branches of media your brand offers. A mobile version is also a must, since most users access websites through their mobile phones.
Usability is vital. When navigations, copy and links are easier to read and find, visitors feel more comfortable and stay to snoop around. It’s helpful to keep up with today’s best practices, as it’s always changing. You have seven seconds to catch your visitor’s attention on your home page, so be sure the most relevant, or eye catching, material is above the scroll line. Logos are usually placed on the upper-left corner of the website and social media links are usually placed on the bottom right of the website.
The best thing about websites is that it’s not written in stone, and you can always change it up whenever you want. Did you find your website missing any of these four tips?