The PR Experts

Leonard & Finco Public Relations, Inc.

Tuesday, August 19, 2014

Are you part of an “Electronic Neighborhood?”

By: Steve Scaffidi, Account Executive, Leonard & Finco Public Relations

If you've logged into Facebook at all recently you've probably seen the ALS Ice Bucket Challenge videos that have now gone viral and are not only wildly entertaining, but also raising a significant amount of donations for Amyotrophic Lateral Sclerosis, or Lou Gehrig's disease.

Social media powerhouses Facebook and Twitter have led the way in promoting and spreading many of these digital fundraising campaigns, and they truly demonstrate the community aspect of what social media has become. We've all heard people moaning about the time that friends and family members spend looking into their smartphones-and not paying attention to each other-but the real story of social media is the connections it allows us to make with each other.

As we've moved away from hand-written letters in favor of posts, texts and tweets, we've also re-discovered the importance of the neighborhood, albeit a digital version, and the powerful energy of the Internet to do something positive. Instead of a geographic connection, we now have an electronic one, with the instantaneous ability to get a message or an amusing video to thousands of users, or in the case of the ALS Ice Bucket Challenge, potential donors.

So if you find yourself tipping an ice-cold bucket of water over your head in response to something you've seen on your Facebook feed, congratulations. You've not only done something to help a charity, but you've also joined the largest social club in the world. And in some ways, that may be the best long-term solution to what ails us.

Tuesday, August 12, 2014

Password Protection: Better to be safe than sorry

By: Cole Buergi, VP Business Development, Leonard & Finco Public RelationsIf you haven’t heard, news stories earlier last week reported that Russian gangsters have stolen more than a billion Internet passwords from individuals through the world. Yes, that’s right, it means once again, it would be very prudent to change all your passwords for all or your online accounts or risk falling victim to fraud.

I, for one, am getting very tired of hearing about hackers stealing people’s passwords. With all the technology being developed daily, one would think that security technology could keep up or, better yet, surpass the ability of hackers to break in and steal information.

I’m not sure about you, but I have numerous accounts that now need to be updated, AGAIN. I have so many that I have to keep a running spreadsheet just to keep track of them because I’ll never be able to remember them all. And, of course that needs to be password protected too in the event my computer gets hacked.

Do you plan to change all your passwords? Do you have an easy system to do so? If yes, please share.

I wish everyone a wonderful day. Mine won’t be as I’ll be sitting at my computer most of it changing passwords.

Friday, August 1, 2014

Are you guilty of “Word Crimes”?

By: Scott Stein, VP of Client Services, Leonard & Finco Public Relations

Who would have ever thought that we’d turn to “Weird Al” Yankovic to send a message about grammar? But that’s exactly what the man who gave us “Eat It” nearly 25 years ago has done. His latest hit is “Word Crimes,” a parody of the Robin Thicke song “Blurred Lines.”
For someone like me who spends a fair amount of time writing, proofreading and cringing when I see grammatical mistakes in print and in social media, Word Crimes offers a humorous lesson in the correct use of often misused words

He’s right on target with “less” or “fewer,” “I could care less” and you “literally couldn’t get out of bed.” And, of course, no discussion of grammar or parody song on the subject could go without mentioning “its” and “it’s.”

Gene Keleny, the errors & omissions columnist for The Independent writes that “Weird Al is a bit too weird for me,” but he adds that “if a single one of Weird Al’s fans is persuaded not to use ‘literally’ for emphasis, the world will be a better place.”

ith Weird Al’s new album climbing all the way to #1, maybe the grammar criminals will start to pay more attention to what they’re putting in print and posting via social media. One can only hope.What do you think of “Weird Al”? Have you been guilty of any “Word Crimes”?

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