By: Scott Stein, Leonard & Finco Public Relations
So I found a recent post from Pew Research – 10 facts about the changing digital news landscape – to be rather interesting. I won’t list all 10 facts; but here are a few:
- About four-in-ten Americans now often get news online
- Mobile is becoming a preferred device for digital news
- Social media, particularly Facebook, is now a common news source
- Long-form journalism has a place in today’s mobile-centric society
My first thought was that the four-in-ten figure for people getting news online seems a bit low. As for mobile being the preferred device for digital news or that Facebook and other social media platforms are common news sources, that’s no surprise.
The surprise to me is that “long-form journalism has a place in today’s mobile-centric society.” The Pew Research piece notes that “cellphone users spend more time on average with long-form news articles than with short form. In fact, the total engaged time with articles 1,000 words or longer averages about twice that of the engaged time with short-form stories: 123 seconds compared to 57. And on average, long-form content attracts about the same number of visitors as short-form content.”
I’m taking that as good news; people are still interested in longer stories even it seems that most of us have shorter attention spans today.
What do you think? Are you checking out longer-form stories on your mobile device?