By: Angela Raleigh, Senior Account Executive,
Leonard & Finco Public Relations
Most people own a smartphone and it’s usually with us the
entire day keeping us connected and up-to-date on the latest news. So in PR
it’s important to write for a social audience because it’s not the same as
writing for traditional media outlets. Your social audience is interested in
responding and sharing instantly; and they play a larger role in the
conversation by commenting and sharing their view points. Here are some things
to keep in mind when making content sharable for your mobile audience.
·
Write headlines that grab
your reader’s attention. Your headline plays a key role in grabbing the
reader’s attention. Create headlines that will make mobile users want to click
to read more. And when possible keep your headline brief so that it can be re-tweeted with room for readers to comment.
·
Get to the point quickly. In most cases
you only have a few seconds to grab a reader’s attention. So if you’ve enticed
readers enough with a great headline that they click on it for more
information, make sure your opening paragraph is interesting and that it says
what the social media post is about. When appropriate use bullet points and
include photos.
·
Make
content sharable. Hands down, more people use social media networks to
get and share news. So when possible use additional materials that enhance your
idea. Photos, diagrams and infographics are highly shareable.
·
Be a resource and provide links. Make it
easy for mobile users to find more information. This includes providing web
links to additional information so that readers can learn what they want to
know. Also, include sharing buttons so that your readers can share the
information you’re providing.
Content needs to be packaged for the mobile audience as it’s
the fastest and easiest way to share, communicate and update your audience. What
does your company do to stay mobile?
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