By: Angela Raleigh, Account Executive, Leonard &
Finco Public Relations, Inc.
As a result of our daily conversations on Twitter, Facebook,
LinkedIn, Pinterest and other social media networks, we become content
creators…posting one-liners, inspirational quotes, photos, personal
reminiscences and complaints among other things. Interacting through social networks is a way for us to stay connected with those around us.
As you tweet, post or pin, do you think about the
digital footprint that you are creating? Or the message you will send to those
who follow your personal page or like your company page?
It’s important to understand that what others know about you is based on what you post. Think about it, if you were applying for a job, there is a good
chance that the company will do a Google search to see what information they
can gather about you. And remember, first impressions matter.
On the business side, you will want to know what your customers
are saying about your products or services. The reviews that your company
receives, whether they are good or bad, will be on the web for current and potential
customers to see. Monitoring what is being said and responding in a timely
manner is key to managing your reputation. That’s never been more true than in
today’s digital world where it’s easy to look up information on companies and
individuals.
Whether you realize it or not, your online activity or
inactivity contributes to your identity and influences those around you. Next
time you’re near your computer or smartphone, take a moment to learn what your
social media footprint says about you. I’d be interested in learning what
you found.
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