Wednesday, January 25, 2012

Watch…Play…Win

By: Angela Raleigh, Account Executive, Leonard & Finco Public Relations, Inc.

In less than two weeks the New England Patriots and the New York Giants will meet again in the biggest football game of the year, Super Bowl XLVI. Millions of viewers will tune in to the big game, but as an added incentive businesses are utilizing social media to connect with viewers in a whole new way during the game.

I recently read about Chevy’s take on engaging viewers during the Super Bowl….and I have to be honest, I found it rather intriguing. If you haven’t heard, Chevy has developed the Chevy Game Time app, which will bring interaction to the big game by allowing football fans to answer live trivia about the game and commercials, participate in polls and engage with others through Twitter.

But what I found most fascinating, as I am sure others will as well, is the chance to win one of twenty Chevy automobiles and thousands of other prizes. Those who choose to download the app will automatically be entered to win a Chevy Camaro just for registering and will also receive a unique custom plate ID.

Super Bowl commercials have always been viewed as an important part of the big game and this couldn’t be more true this year. As the Chevy commercials air, viewers who downloaded the app will be crossing their fingers in hopes their plate ID appears on the screen. For the lucky viewers whose plate ID actually appears in any of the Chevy commercials, will be the winner of the vehicle its on. How cool is that!?! It’s one smart way to keep viewers watching every minute of the game and in between.

I give kudos to Chevy on this app, as I believe it’s a clever way to engage with and allow fans to interact during the game.

Social media and apps are definitely changing the way in which we interact and get information. Have you downloaded this app or others apps to help you say on top of your game?
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