Friday, June 12, 2015

Ten Things That Make PR Pros Happy

By: Susan Finco, President, Leonard & Finco Public Relations
It would be fairly easy to come up with a long list of things PR pros don’t like. After all, it’s human nature to complain. But I prefer to focus on the positives. So, what makes PR pros happy? Here are my observations along with some comments from friends and colleagues (in no particular ranking):

  • “Seeing a positive, front-page newspaper article about my company.” - Jackie Olson, ATC Corporate Communications
  • Clients that understand successful PR is an “all the time” thing and not a “one and done” effort
  • Good reporter relationships
  • “The excitement of a successful client product launch.” - Cole Buergi, Leonard & Finco Public Relations, Inc.
  • Tackling a crisis situation and getting the outcome you hoped for
  • “Articles or social media praising a PR team that was proactive and did something right.” -Dana Jermstad, Prevea Health,  Integrated Media Supervisor
  • A media monitoring service that is honest about what it can – and can’t – capture
  • Putting two clients together for a collaborative effort that works out even better than expected
  • “Writing a column and having it come together quickly and in a way that you feel good about it.” - Scott Stein, Leonard & Finco Public Relations, Inc.
  • Networking.  With each other. With clients. With complete strangers. We’re in PR after all!

What things make you happy as a PR pro?  I know there are dozens of additional items to add to this list!

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