Tuesday, October 1, 2013

We’re all digital, is your content?

By: Angela Raleigh, Senior Account Executive, Leonard & Finco Public Relations

Most people own a smartphone and it’s usually with us the entire day keeping us connected and up-to-date on the latest news. So in PR it’s important to write for a social audience because it’s not the same as writing for traditional media outlets. Your social audience is interested in responding and sharing instantly; and they play a larger role in the conversation by commenting and sharing their view points. Here are some things to keep in mind when making content sharable for your mobile audience.

·         Write headlines that grab your reader’s attention. Your headline plays a key role in grabbing the reader’s attention. Create headlines that will make mobile users want to click to read more. And when possible keep your headline brief so that it can be re-tweeted with room for readers to comment.

·         Get to the point quickly. In most cases you only have a few seconds to grab a reader’s attention. So if you’ve enticed readers enough with a great headline that they click on it for more information, make sure your opening paragraph is interesting and that it says what the social media post is about. When appropriate use bullet points and include photos.

·         Make content sharable. Hands down, more people use social media networks to get and share news. So when possible use additional materials that enhance your idea. Photos, diagrams and infographics are highly shareable.

·         Be a resource and provide links. Make it easy for mobile users to find more information. This includes providing web links to additional information so that readers can learn what they want to know. Also, include sharing buttons so that your readers can share the information you’re providing.

Content needs to be packaged for the mobile audience as it’s the fastest and easiest way to share, communicate and update your audience. What does your company do to stay mobile?

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