Thursday, April 23, 2015

Are you ready for Mobile-geddon?

By: Scott Stein, VP of Client Relations, Leonard & Finco Public Relations

Mobile-geddon is the term being used to describe the latest changes being launched by Google. The changes favor websites that are “mobile-friendly” thanks to Google’s new search algorithm use to locate websites based on your search terms. Those websites that are smartphone ready with large text that’s easy to read, well-spaced links and mobile-friendly plug-ins will be ranked higher on your smartphone and tablet.

That’s good news for those businesses that have upgraded their website and are mobile-friendly. But it could be very harmful for those that aren’t. Overall, it’s reported that only 38 percent of businesses have mobile-friendly websites, while the figure drops to about one in five for small businesses (according to the National Small Business Administration’s 2013 technology survey).  

As more and more of us surf the web on our smartphones – now estimated to be 60 percent of all web traffic – this is a significant change. Google says “users will find it easier to get relevant, high quality search results that are optimized for their handheld devices.”

For businesses that rely on the web to drive traffic and sales, Google is sending a strong message – be sure your website is mobile-friendly. If it’s not, it’s time for a redesign. Your Google rankings depend on it.
Does your business rely on the web to bring customers through your door? Does your website need an overhaul to be mobile-friendly?

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