By: Kristen Paquet, Senior Account Executive, Leonard & Finco Public Relations
Yahoo! You just hit 1,000 followers on Twitter. BUT… no one
is talking. If your followers aren’t engaging with you or each other, 1,000
followers is just about as useful as having 10. So how do you engage?
Don’t just tell, ask.
So many businesses get caught up in sharing information about their brand that
they forget to ask questions. Start by simply asking for an opinion: “Launching new product line. Here’s a sneak
peek. What do you think?”
Talk about more than
just you. Sure, it’s your Twitter feed, but don’t make it all about you.
Your audience will quickly lose interest if all you do is post about yourself.
Consider adding posts about community events, relevant industry news or just
fun items you come across that might help spark a conversation. “Summerfest line-up just came out today. Who
are you going to see?”
Be active and
responsive. If someone asks you a question, be sure to respond in a timely
manner. This is what you’ve been waiting for! In addition, be sure to check out
any new followers and follow them back if the fit is right. And be sure to give
credit where credit is due by mentioning people’s names when you make a comment
or share something from their feed: “Great
post about how B2Bs can best use social media from @ABCcompany.”
Hashtags. The
poor hashtag has come under a lot of fire lately for overuse or misuse. Don’t
blame the hashtag, blame the user! Hashtags were designed for a reason…to let
you search for specific information and find new followers. That being said,
use hashtags when it makes sense. No one wants to muddle through a post full of
them. Keep it simple: “Can’t wait to see
who the #Packers pick in the #NFLDraft.”
Taking just a few minutes each day to really engage with
your Twitter followers can be fun and have big benefits in the end. Give it a
try and see who you start a conversation with! Do you have other tips to offer?
Feel free to share!
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