By: Scott Stein, VP of Client Services, Leonard & Finco Public Relations
A new report from the Pew Research Center says the
percentage of adults reading e-books is on the rise.
The survey found that 28 percent of American adults had read
an e-book in 2013, compared to 23 percent the year before. Nearly 70 percent
reported reading a book in print, an increase of about four percentage points
from 2012. In addition, the survey found that most people who read e-books also
read print books. Count me in that category.
Please understand that it’s tough for me to start my day
without the printed newspaper in my hands. So it was a big step for me to dive
into reading books on my iPad last year – something my son still has a tough
time believing. What I found is that I like it. As a result, I’m quite certain
that I read more books last year than in any other year in recent memory.
I suppose if you consider the time that I spend on my iPad
at home, reading a book on the device was probably not a surprise. I have to
say that it’s great to be able to look for books, check one out and start
reading without ever leaving the house. Of course, there are times that the
book or books I’m interested in are already checked out, but that’s no
different than a typical visit to the library.
The Pew Research report also found that the average American
adult read or listened to 12 books in the past year. That number may be skewed
a bit by those voracious readers that many of us know, so it’s also important
to note that the typical or “median” adult read five books in 2013 (meaning
that half of the adults read more than five books and half read fewer).
After finding that I really do enjoy reading e-books, my
goal for 2014 is to be above average in the number of books I read. Whether you
like to read on an electronic device or find you must have the pages between
your fingers, I hope 2014 is an above average reading year for you, too.
Have you tried e-books? What’s your preference when it comes
to reading books?
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