By: Cole Buergi, VP of Business Development, Leonard & Finco Public Relations
It’s hard to improve on near perfection
Apple launched its new series of iPhones, the 5s and 5c to
much fan fare earlier this week. Unfortunately, the hype didn’t last long and
Apple’s stock dropped significantly as consumers were hoping for more than just
incremental upgrades to the current iPhone 5. The price of the new iPhones also
caused concern as it is higher than its main competitors.
What I truly don’t understand is what were people expecting
from Apple?
I ask this question because Apple revolutionized the
cellular phone with the introduction of the original iPhone. Isn’t it an unreal
expectation that they will revolutionize it again at least from the perspective
of the phone? A much more realistic expectation is that continued improvements
will be made. The new phone is faster, has a higher quality camera and video
recording capabilities and offers biometrics security. All of which may be
beneficial to some but, for most, it’s more gadgetry that will likely never be
used.
If you‘re like me, you probably have a significant number of
apps on your phone that you found interesting or fun. And, if you’re like me,
you most likely only use about five of them. I don’t have any scientific data,
but a poll of friends and associates reinforces my feeling that most of us
don’t come close to even using quarter of the capabilities our phone actually
has. So why then do people feel it important that Apple continue to make change
just for the sake of change?
I’d rather have Apple focus on the next piece of technology
that will be a game changer in other areas of our lives and leave my perfectly
designed iPhone alone.
What are your thoughts? Where you disappointed with the new
phones?
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