Thursday, September 12, 2013

Apple launches new series of iPhones

By: Cole Buergi, VP of Business Development, Leonard & Finco Public Relations
It’s hard to improve on near perfection

Apple launched its new series of iPhones, the 5s and 5c to much fan fare earlier this week. Unfortunately, the hype didn’t last long and Apple’s stock dropped significantly as consumers were hoping for more than just incremental upgrades to the current iPhone 5. The price of the new iPhones also caused concern as it is higher than its main competitors.

What I truly don’t understand is what were people expecting from Apple?

I ask this question because Apple revolutionized the cellular phone with the introduction of the original iPhone. Isn’t it an unreal expectation that they will revolutionize it again at least from the perspective of the phone? A much more realistic expectation is that continued improvements will be made. The new phone is faster, has a higher quality camera and video recording capabilities and offers biometrics security. All of which may be beneficial to some but, for most, it’s more gadgetry that will likely never be used.

If you‘re like me, you probably have a significant number of apps on your phone that you found interesting or fun. And, if you’re like me, you most likely only use about five of them. I don’t have any scientific data, but a poll of friends and associates reinforces my feeling that most of us don’t come close to even using quarter of the capabilities our phone actually has. So why then do people feel it important that Apple continue to make change just for the sake of change?

I’d rather have Apple focus on the next piece of technology that will be a game changer in other areas of our lives and leave my perfectly designed iPhone alone.

What are your thoughts? Where you disappointed with the new phones? 

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