Wednesday, July 31, 2013

Social Media Don’ts

By: Susan Finco, President, Leonard & Finco Public Relations

So everyone knows you should be on social media and there is a wealth of information about
what you should be doing on social media.  But what shouldn’t you be doing?  Here are a couple of my thoughts.

Don’t use social media just to use it.  What’s your plan? What do you want to share or accomplish? What’s your identity or online brand?

Don’t spew.  Say what you have to say but be brief and concise. Rambling doesn’t translate well in social media (or anywhere else for that matter!).

Don’t over-promote.  Sure, everyone slips in a plug now and then for their business or favorite organizations. But, if all you do is promote, promote, promote….you’ll be promoted right off someone’s follow list.

Don’t be obnoxious.  True in life and true online. If you’re obnoxious in real life, get help because you won’t be going far.

Don’t ignore comments.  Social media is meant to engage. We all get busy and sometimes get behind on responding to comments or questions; just don’t make it a habit.

Don’t trash your employer, your teachers, your family members or friends. Venting may feel good at the moment but if you think they aren’t going to find out, you’re going to be surprised. And not in a very good way.

Don’t be afraid to be yourself. Unless you over-promote, spew, are obnoxious or ignore others. Enough said.

So what are your don’ts for social media?

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