By: Angela Raleigh, Account Executive, Leonard & Finco Public Relations, Inc.
- How to get media's attention. Be sure to provide a news hook for information that is relevant and newsworthy. Timing is everything.
- Role of the news media. Report on news of interest to their viewers/readers/listeners. They cover bad as well as good but their goal is to be fair, balanced and accurate.
- What the news media needs. Sources or a news “scoop.” Provide them with the facts and be responsive to their questions.
These tips still hold true today when engaging with the media and are true practices for any media engagement, traditional or social.
On the flip side there are the “don’ts.” Don't pre-announce information before you are supposed to. Don't promise something you can't keep. Don't pretend you know more than you actually do.
As much as the media environment has changed, there are still areas that remain the same. So, what do you think? Have the fundamentals of engagement changed over time or are the main principles still applicable?