By: Scott Stein, VP of Client Services, Leonard & Finco Public Relations, Inc.
The timing was perfect as I came to work the next day and came across a news story about a survey showing “U.S. Consumers Receptive to Social Media Appearing on Their TV Screens.” The survey of 1,000 U.S. television viewers was conducted by Accenture.
- 64 percent for viewers recalled seeing social media symbols (Facebook, Twitter, QR codes, etc…) while watching TV
- 33 percent indicated they had actually interacted with social media after seeing one of the symbols on their television screen
- 20 percent said they’d interacted by “liking” the TV program on Facebook
- 11 percent responded that they had scanned a QR code
- 7 percent said they searched for a Hashtag on Twitter
Digging a bit deeper, the survey also found that the biggest motivation in going to social media during a television show was to get more information about a show, product or service (43 percent). Another 32 percent said they did so to get coupons or promotional codes, while 31 percent said they did so to enter a contest. Other reasons listed included, watching another video (26 percent), interacting about the show or product (26 percent) and connecting with others with similar interests (21 percent).
The survey also found that nearly three out of every four respondents (74 percent) who went to social media after seeing one of the symbols on TV said it “met expectations.”
Do you pay attention to Facebook, Twitter or other social media symbols on your TV screen? Have you gone to a social media site after seeing a symbol on TV?