Wednesday, August 18, 2010

Last Words

By: Tina Wagner, Intern, Leonard & Finco Public Relations, Inc.

Social media, media relations, branding, issue communications, special events and crisis management are topics I assisted with during my summer internship at Leonard & Finco Public Relations, Inc. Although I was just interning, the employees at Leonard & Finco welcomed me as one of the team.

My internship dates back to last summer when I interned part-time. Even though I was only part-time, I got a feeling of how the agency worked. This summer, however, I was completely immersed in the world of PR.

Reflecting back on the last two summers, I realized a lot about the changing world of public relations. Experts do not know where the media, public relations, marketing or advertising businesses are headed. With all this uncertainty, I came to realize one thing, while the PR business is always adapting to ever-changing business practices, these four key elements of PR will forever hold true.

Communicate: One of my first experiences with Leonard & Finco. In PR, people are always communicating messages internally or externally. In order for an agency to be successful, employees need to listen, give their input and feedback, problem-solve, establish clarity and demonstrate leadership. At Leonard & Finco, the employees do this on a daily basis and allowed me to participate as well.

Camaraderie: Leonard & Finco shows what it means to have camaraderie. In an agency, not only do the employees need close working relationships, but they need to have a familiarity with the client. I witnessed balancing and maintaining the two can be difficult at times. To keep communication flowing, Leonard & Finco taught me that you need to stay up-to-date with the clients.

Prepare: The fast pace agency life means issues can spur up at a moment’s notice. In turn, employees must research clients and competitors, gather background material and strive to be the best.

Network: Lastly, Leonard & Finco taught me the importance of networking. Building up a network of diverse contacts is helpful for any business. Networking expands your contact list. This proves to be valuable for a business because word-of-mouth travels quickly between businesses. This summer I was able to attend some social functions where I saw how networking works from a professional and a personal perspective.

I want to give Leonard & Finco a big thank you for taking the time to get to know me and teach me about PR. What I learned here can’t be taught from a textbook. I really appreciate everyone’s time.

Can you think of any other key terms for the workplace? Do you feel these terms will change with the changing world of PR?


Anonymous said...

Thanks Tina!!! We loved having you join us for the summer. All of us are sure you'll have a long and successful career in PR. Susan

Beth said...

You've done a great job Tina and I'm glad you've learned a lot over the past couple of summers! :)