By: Kristin Rabas, Account Executive, Leonard & Finco Public Relations, Inc.
In the world of public relations, honesty is always the best policy. However, there are too many times when companies are also taking the route of modesty being the best policy. Personally, we may be hesitant before we go around "tooting our own horn" about something great we accomplished, because we don't want others to think we are "full of ourselves" or conceited. In the business world, this should almost NEVER be the case. I can't tell you how many companies that are doing awesome things in the community and the business world but don't tell anyone about it!
Many times, businesses think what they are doing in the community isn't a big deal because they've been doing it for so long it seems natural, they think others are doing more so nobody cares about them, or that it makes them look bad if they tell others these efforts. That's simply not true. Promoting the good your business and your employees are doing shouldn't only take place when you have a new product to offer or are running a sale.
There are a number of ways to promote the great things your business is doing, but the one that is commonly overlooked or forgotten about is awards. Many organizations such as local chambers, non-profits, industry associations and more have some sort of annual award or recognition. Businesses often wait and hope for others in the community to nominate them for these types of awards. However, if you're one of those companies that doesn't tell anyone about the good you are doing, how will anyone even think to nominate you? Nominate yourself! Many are surprised to learn that awards and recognitions do not require a third party nomination. Or, if you still feel a little uncomfortable giving yourself "a pat on the back," ask a business colleague or client that you have a solid relationship with to nominate you.
Winning awards and receiving recognition for your work not only increase your credibility as a company or business leader, but gives you another selling point and avenue for reaching potential customers.
Some annual awards and recognition programs in Northeast Wisconsin include:
Green Bay Chamber Small Business Recognition Awards
Fox Cities Chamber Small Business of the Year Award
Ethics in Business Awards
Volunteer Awards
Athena Award
Manufacturing Awards of Distinction
What other awards have you applied for or won in the past? What other award programs are out there that aren't listed here?
2 comments:
I agree with this! Companies need to let the community know about all the good things they're doing! It's not bragging...it's setting a good example for others! If you feel uncomfortable nominating yourself, ask a friend or co-worker! :)
You are right on point. Companies should look to incorporate the generosity into their overall branding strategy. It's a great way to build community goodwill and loyalty.
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